In 2019, companies will continue to shift where they concentrate their marketing budget. Forrester Research estimates that most organizations will dedicate 43% to digital marketing.

As we all walk out into the fresh 2019 air, the new year serves as a stark reminder that the digital age is remarkably fluid.

You and your team have gotten where you are by being versatile, flexible, and capable, however, many businesses put themselves on a path toward growth and start to notice that more and more people in the business are being pulled from their expertise to work on marketing related efforts.

Many businesses passively rely on review sites, social media pages, or other “web presence” to get the word out about their business, but this choice tends to limit all growth potential.

Sure, you want your website to look killer (who doesn’t!?) But, you also want to make sure that your customers are able to easily browse, interact, and consume your site.

Your website is new, and it’s beautiful. Anyone who browses through it loves its accessibility and easy of use. Congratulations! There’s just one tiny problem: no one actually visits it.